由網際網路、行動運算、雲端運算、物聯網、人工智慧、大數據等資訊科技所帶來的數位化浪潮正在改變我們的生活，涵蓋消費、娛樂、社交、商務、交通、教育等各種面向。轉變也意味著挑戰與機會。本課程希望藉由介紹與探討不同的資訊科技的新創個案，包含過去失敗的案例，培養學生創新能力與創業精神(entrepreneurship)，以因應轉變所帶來的挑戰與機會。

在探討個案時，我們會著重在資訊科技所帶來的商業模式創新，這包刮透過新的價值主張、收費計價、服務模式、或通路等所帶來的創新，例如共享經濟下的AirBnB、Uber Eats、WeWork等，或疫情助益下所帶來的健身新創Peloton。我們也會闡述三種創新的路徑：勇於挑戰現況、尋找未被滿足的需求、洞察趨勢掌握機會。最後，多數商業模式是可以模仿的，商業模式創新只能帶來短暫的優勢，因此，在思考商業模式創新時，創新者亦須思考如何從這短暫的優勢建構競爭壁壘，防禦後進者的威脅。

The wave of digitization brought about by information technology such as the Internet, mobile computing, cloud computing, Internet of Things (IoT), artificial intelligence, big data, etc. is changing our lives, covering consumption, entertainment, social networking, business, transportation, education, etc. Change also means challenges and opportunities. This course hopes to develop students' innovative ability and entrepreneurship by introducing and discussing different startup cases driven by information technology, including past failures, so as to cope with the challenges and opportunities brought about by change.

When studying a case, we will focus on the business model innovation brought about by information technology, such as innovations brought about through new value propositions, pricing models, service models, or channels. Examples include AirBnB, Uber Eats, and WeWork of the sharing economy, and the fitness innovation company Peloton that boosted by the epidemic. We will also elaborate on three innovative paths: challenging the status quo, finding unmet needs, and foreseeing emerging trends. Finally, most business models can be imitated, so business model innovation can only bring short-term advantages. Therefore, when thinking about business model innovation, innovators must also think about how to build competitive barriers from this short-term advantage to defend against the threat of latecomers.